Public Release, Media Update | March 8, 2021
MySchool MyVillage MyPlanet, South Africa’s largest community loyalty programme, has celebrated the successes of its initiatives over the last 23 years and has saluted its everyday heroes. According to the programme, making a difference is not about the glamour of recognition but knowing that your contribution has made a significant impact on those who need it most.
“Our loyal supporters are the driving force behind the extraordinary and ongoing impact we have on schools, charitable organisations and animal welfare programmes. They are the real heroes,” says general manager of MySchool MyVillage MyPlanet Pieter Twine.
The programme has indicated that R2.2-million was donated to assist with disaster relief efforts during Covid-19.
“South Africa has a long history of rising to the challenge when disaster strikes and lives and livelihoods are threatened,” says the programme. “These include flash floods, droughts and the COVID-19 pandemic, which is approaching its one-year mark.”
MySchool MyVillage MyPlanet says that it has aimed to assist by providing relief where it is most needed, and it has thanked its supporters and their unwavering commitment over the past 23 years.
According to the programme, more than R800-million has been raised by MySchool MyVillage MyPlanet since 1997. After 23 years, the total sum of more than R800-million raised by South Africans has assisted over 8 000 charities, schools and organisations.
To date this year, over R6-million has already been raised to help beneficiaries, says the programme. It began as a fundraising tool focused soley on providing parents and individuals with the opportunity to raise funds for their local schools with every Woolworths shop.
But in response to the vast and growing need in South Africa, it was expanded to include other retail partners and to assist communities, animal protection and conservation agencies, hence the name change to MySchool MyVillage MyPlanet.
Furthermore, over R19-million has been raised for the fight against rhino poaching. Created in 2011, the MyPlanet Rhino Fund seeks to boost rhino conservation across South Africa. The MyPlanet Rhino Fund was able to raise over R3.3-million from September 2019 to date.
MySchool MyVillage MyPlanet has also indicated that R200 000 was donated to save Cape Cormorant chicks from starvation. In January 2021, 1 126 Cape Cormorant chicks were rescued from Robben Island and brought to be cared for at SANCCOB.
This emergency relief response that followed their abandonment, apparently due to lack of food, is recognised as the second largest seabird rescue in the Western Cape since the MV Treasure oil spill in 2000.
The programme says that the rescue prompted an all-hands-on-deck alert at the SANCCOB seabird hospital based in Table View, Cape Town, to which MySchool MyVillage MyPlanet donated R200 000 to help support the rescue mission.
Additionally, the programme has provided over 150 000 books to schools, learners and other institutions. MySchool MyVillage MyPlanet first became involved with Book Dash in 2018 as part of the organisation’s 21st birthday celebrations, sponsoring 21 000 books for inclusion in Santa Shoeboxes going to children aged seven and younger.
The impact was so significant that MySchool MyVillage MyPlanet says it broadened the scope of the collaboration the following year, sponsoring 50 000 books for Santa Shoeboxes. in 2020, 100 000 books were sponsored.
“It’s never too late to join the community of supporters who are giving back to these and other causes,” concludes MySchool MyVillage MyPlanet. “Every time you swipe your MySchool MyVillage MyPlanet or linked Woolies card when shopping at any of their retail partner stores, a donation is made to your chosen causes on your behalf; this is at no cost to you.”